Crowdfunding and Conventions: GenCon Examples (Article)

Posted by on Dec 18, 2015 in Articles, CrossMedia Snapshots, Crowd Funding Campaigns, Event Coverage, Events, Featured, Industry, News, Resources for Films | 0 comments

How will I fund my next project? A question many filmmakers can not immediately answer when gearing up for a project. GenCon, a convention geared towards gaming, has seen a large increase in audience over the last few years. As convention audiences grow, more content creators begin to bring their films and the visibility of crowdfunding sites and projects increases.

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CrossMedia Snapshots: Storify – Archiving Your Story (Article/Editorial)

Posted by on Sep 4, 2015 in Articles, CrossMedia Snapshots, Editorials, Featured | 1 comment

Storify lets users pull content from major social media platforms into one cohesive story feed. Users retrieve Tweets, Facebook posts, Instagram photos, Youtube Videos and links to websites arranging them in a timeline or Storify Story. Dark Detour and Age of Turing are two projects using Storify to enhance their story experience.

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CrossMedia Snapshots: Conducttr – Audience Engagement Tool (Article/Editorial)

Posted by on Jul 10, 2015 in Articles, CrossMedia Snapshots, Editorials, Featured | 0 comments

When looking to develop an interactive project, there are many tools available to help manage and run the assets associated with your story. Conducttr is an audience engagement tool that can help you manage and deliver your content. I really like Conducttr as it can be used for a wide range of projects (educational, documentary, transmedia) and has a very low learning curve in terms of use (they provide a number of training options and tutorials to aid in using the system). When you visit the Conducttr site, they offer demos that feature the different ways content can be managed as well as Success Stories; projects that have used the management tools...

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CrossMedia Snapshots: Viral Marketing or Is It More? (Article/Editorial)

Posted by on May 31, 2015 in Articles, CrossMedia Snapshots, Editorials, Featured | 2 comments

What is the purpose of your story? A basic question, but one that should rest at the foundation of every piece of content created for consumer consumption. A question whose answer is very very important when looking at how to spread your story purpose. The digital age and creation of multiple forms of technology has changed the way people create content and the way people consume story. Creators were limited to how they could push their story (print, radio, television/movies). Digital changed the game. There are many ways to deliver story and trying to find the right one is not easy. Viral marketing campaigns are one form that work well with the digital platform.

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