Gen Con Commits to Indianapolis Through 2020 (News)

Gen Con Agrees to Five-Year Extension—Agreement to Generate $180 million

By Stacia Kirby

SEATTLE (December 7, 2011) – Gen Con LLC has agreed with the Indianapolis Convention & Visitors Association (ICVA) to continue operating Gen Con, the nation’s largest annual consumer fantasy, sci-fi, and adventure gaming convention with the city of Indianapolis through the year 2020.

Gen Con provided over $36 million in economic impact this year, following significant growth over the last several years. In 2011, Gen Con’s 44th year, there were more than 36,000 badges sold and turnstile attendance of 120,000. Attendees participated in 96 hours of gaming, cosplay, music, shopping and more.

“Forging this extension agreement with Indianapolis is a strong move for Gen Con,” said Adrian Swartout, CEO and co-owner of Gen Con. “With the expansion of the Indiana Convention Center, the city has committed to supporting our growth, and the people and businesses of Indianapolis have embraced our gaming culture. We are happy with this partnership.”

“Gen Con is truly a one-of-a-kind convention and we are thrilled they’ve chosen to meet in Indianapolis through the end of the decade,” said Leonard Hoops, president and CEO of the ICVA. “In addition to providing a tremendous economic boost to Indianapolis and Central Indiana every summer, their leadership and attendees bring an energy and enthusiasm to the community.”

Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America. It was acquired in 2002 by former CEO and Founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington. Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at



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