Moving Target Creates Visual Effects for Sundance’s “Land” with Fusion Studio (User Press Release)

Posted by on Feb 4, 2021 | 0 comments

Fremont, CA – February 4, 2021 – Blackmagic Design today announced that Los Angeles based visual effects (VFX) company Moving Target used Fusion Studio VFX and motion graphics software on the new feature film “Land.”

Premiering at the 2021 Sundance Film Festival, “Land” tells the poignant story of one woman’s search for meaning in the vast and harsh American wilderness. Edee (Robin Wright), in the aftermath of an unfathomable event, finds herself unable to stay connected to the world she once knew and in the face of that uncertainty, retreats to the magnificent, but unforgiving, wilds of the Rockies. After a local hunter (Demián Bichir) brings her back from the brink of death, she must find a way to live again.

Nelson also relied on the 3D particle tools during a driving scene in the beginning of the film. “As Wright’s character is driving to the mountains, we used Fusion Studio’s 3D projection tools to remove elements from the footage to better set the scene, such as signs and traffic, and to change the camera angle. We also used the 3D particle system and displacement tools to make a river running alongside the road appear to be flowing, then quickly jumped into DaVinci Resolve Studio to help loop an element for the scene. I used the edit page to trim the footage to the length I needed and then cross dissolved it over itself to create a seamless loop of the river, before sending it back to Fusion Studio to complete the VFX work,” said Nelson.

Nelson’s favorite Fusion Studio tool is the grid warper, which he sees as a way to add high production value very quickly. For example, in one scene Wright’s character is overcome by the elements and knocked to the floor in her cabin. She is malnourished when she’s found, so Nelson and the Moving Target team used the grid warper to try out different looks.

“We used Fusion Studio’s grid warper and 2D tracking tools to help make her look emaciated, applying the new look over Wright’s skin so her ribs protruded, her face was gaunter and her color was less healthy,” Nelson said. “The way that Fusion Studio’s tools share data speeds everything up, so we were able to quickly tweak the effects based on notes and how far we ultimately wanted to push the look. We could make revisions faster, which is crucial for a scene like this where it takes some finetuning to find the right balance. Ultimately, they ended up going with a more natural look from the original photography but that’s the beauty of VFX, sometimes you don’t know what the best end result will be until you try different options, which is why you need to have quick, versatile tools.”

Product photos of Fusion Studio, DaVinci Resolve Studio and all other Blackmagic Design products are available at www.blackmagicdesign.com/media/images

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

    Hardworking, smart and upbeat can easily describe Alex. Born and raised in Puerto Rico, Alex has been working in the communications industry since a very young age, giving him a wide range of experiences from broadcast to public relations. In 2012, Alex moved to Boston to take his education and career to the next level.

    At Zazil, Alex works with account directors on client strategy and campaign development. He focuses on establishing and maintaining strong relationships with top media and key influencers to secure media coverage. In addition to leading accounts, Alex guides account executives and account coordinators with day-to-day tasks to ensure client success.

    Alex has a B.A. in Advertising and Marketing from the University of Sacred Heart in Puerto Rico and a M.A. in Integrated Marketing Communications from Emerson College.

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