CrossMedia Snapshots: Viral Marketing or Is It More? (Article/Editorial)

Posted by on May 31, 2015 in Articles, CrossMedia Snapshots, Editorials, Featured | 2 comments

What is the purpose of your story? A basic question, but one that should rest at the foundation of every piece of content created for consumer consumption. A question whose answer is very very important when looking at how to spread your story purpose. The digital age and creation of multiple forms of technology has changed the way people create content and the way people consume story. Creators were limited to how they could push their story (print, radio, television/movies). Digital changed the game. There are many ways to deliver story and trying to find the right one is not easy. Viral marketing campaigns are one form that work well with the digital platform.

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CrossMedia Snapshots: An Introduction to the World of Interactive Stories (Article/Editorial)

Posted by on Apr 30, 2015 in Articles, CrossMedia Snapshots, Editorials, Featured | 0 comments

If you've read my posts on the MFM facebook page, you know I've introduced the concept of an ARG (Alternate Reality Game) very briefly awhile back when talking about the crossplatform project DIG by USA Network. ARGs are just one way to deliver content and story to a consumer (AKA the audience).

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