A New Camera, A New Direction for AJA: NAB 2014 (Article)

Posted by on Apr 9, 2014 | 0 comments

When it comes to digital cinema, every camera manufacturer in the past few years has been chasing Red’s rocket-like growth. As a one-time upstart, the company successfully upended market verticals from high-end cinema to mid-range industrial productions, challenging established rivals.

AJA could be pushing into RED territory.

AJA could be pushing into RED territory.

Even the traditional digital single-lens reflex (D-SLR) camera manufacturers entered the digital cinema game, offering 1080P and 2K-capable D-SLR bodies geared towards cinema production, as did a few traditional film camera manufacturers like Arri.

Today, at the National Association of Broadcasters (NAB) show, an interface and convertor company called AJA threw its hat into the digital cinema ring, with the CION camera product that looks—from the specs, at least—like it may contend with Arri and Red at a fraction of the price.

CION Component Setup

CION Component Setup

Is Red about to have its stratospheric reign at the low-end of the digital cinema price point usurped? We’re not quite sure, but the signals are trending towards the positive. Here’s why.

Read the rest of this article at the Bit of Tech blog, click here.

Tim Siglin is Chairman of Braintrust Digital. He also serves as co-founder of Siglin photo Transitions, Inc., a technology and business development firm, specializing in assisting startups and expanding small businesses.

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